Unit Description

This unit is intended to provide students with essential techniques to strategically communicate data-driven insights. It focuses on building foundational skills in communication and persuasion, paired with advanced visualization techniques using visualization software.

Students will learn how to craft compelling narratives through storytelling, transforming complex data into clear, impactful messages.

Key topics include audience-centric communication, visual storytelling, and actionable insights.

By the end of the course, participants will be able to use these tools effectively to inspire their audience and drive decision-making.

The unit will present this material using presentations, videos, case studies and practical exercises.

Objectives
● Refresh data knowledge in a business environment and learn how to identify valuable data insights.
● Understand the importance of visualization in a business environment.
● Recognize the relevance of strategic communication through persuasion techniques and audience awareness.
● Learn about storytelling and the structure needed to present data effectively, clearly outlining the business problem, insights, and call to action.
● Become familiar with different types of visual tools and discern their appropriate use in various scenarios.
● Use visualization softwares to create different graphics learned in the course.
● Apply all the necessary elements to build an effective data-driven presentation.

Methodology

The unit methodology combines presentations, videos, and student participation activities (individual or group-based) related to the respective topics.
To achieve the best results, it is highly recommended that students actively engage in all the activities and apply what they have learned in their whole academic environments.

Assessment Summary

The unit comprises the following assessments:
• In class activities and homeworks (individual) 30%
• Quizzes (individual) 30%
• Oral Presentation (groups) 40%

Hurdle Requirement: All students must submit all the assignments included in the unit. Students who do not submit one of the assignments will automatically fail the unit.